美國人設計的中文課
這是數位從小在美國長大的ABC, 長大後在美國開始教中文的中文老師所發起的項目, 他們因為多年教學下來, 深感不論是從中國或者台灣買過去的教材, 因為文化的隔閡, 教材的內容豐富性和設計方針都不適合在美國當地的公立/私立學校教學用....
亮點
整個學習經驗線上...
團隊
本身在北美一間軟體公司擔任國際行銷總監和市場開發，常接觸到美國和大陸的新創公司和創投. 自己有些想法要把它實現，希望可以找到志同道合的夥伴
專業 - Online digital marketing plan development & execution - Campaign & roadshow plan development & execution - Inbound marketing & growth hacking plan development & execution: Memeber referral program, SEO/SEM, Increase exposures in different channels - Media buy planning & execution (google adword, Bing adword, Facebook ad) - Analyse marketing results: converting raw data into business critical insights - Business development: develope Go-To-Market plans for USA, Russia and Vietnan markets. - Media relationship building & influencer program: Techcrunch, Engadget, Cnet(Download.com), Techradar, Maximum PC and PC Gamer - Marketing budget planning & control - Team member training: improve employee's digital marketing skill levels through supervising, facilitating and training.